The Covenant Car Company, Inc. (TCCCI) - MG Philippines – MG Philippines continues its longstanding bid to support Filipino athletes, with the announcement of its latest brand partnership with the Ateneo De Manila Blue Eagles Men’s and Women’s collegiate volleyball teams. The Ateneo Blue Eagles are renowned all over the Philippines for their championship pedigree and now, with this latest collaboration with MG Philippines, the team aspires to even greater heights of success and nationwide recognition. 

The partnership between Ateneo and MG Philippines marks a significant chapter in the Blue Eagles’ story, as this is the first time that an automotive brand has joined forces with them. This dynamic partnership provides both the Ateneo Blue Eagles and MG Philippines with an exciting new platform from which to spread their shared messages of excellence and brilliance, while upholding the call to be a man for others. 

Carving out co-beneficial partnerships with sporting organizations is not unfamiliar territory for MG Philippines, as sports is an inherent part of the MG brand DNA. From local events such as collegiate basketball exhibitions, to endurance car racing; and international events such as mixed martial arts and the SEA Games, MG Philippines has made an indelible mark as an automotive brand that champions local athletes and dedicated young Filipinos with ambition, while establishing itself as a high-consideration car brand among Filipino motorists. 

“The thrust of The Covenant Car Company, Inc. (TCCCI) for MG Philippines is to be the preferred mobility partner of the growing progressive Filipino driver and rider. We have continuously offered our vehicles to be part of the everyday commute and the overall well-being of our clients. As MG Philippines continues to establish its track marks on the road, we also want to be part of the roadmap of our youth as they pursue their goals and aspirations,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines.  

“MG has participated in many sporting events and has been part of various sports communities in the past four years. We will continue to support the Filipino athlete as they embody discipline, perseverance, and excellence—the same virtues that MG Philippines as a brand upholds and offers as well to our patrons. It is our honor to support the Ateneo de Manila University Volleyball team in its efforts to nurture our young college athletes, to excel with integrity, and to reach their goals with determination. And in all times, AMDG.”

“MG is a brand that has been synonymous with cars that excite and inspire people, just like the Ateneo Blue Eagles. The Ateneo community comes together to cheer for our volleyball teams because of the electrifying atmosphere at the game venues and the delight of seeing our teams play as one. Our Blue Eagles have also been a source of inspiration to a lot of young men and women who want to reach their dreams—be it on court, or off it. Both Ateneo and MG Philippines share a history of resiliency and innovation, especially after the grueling years of the pandemic. We are seeing a renewed vigor in our teams as they will be competing again in the University Athletic Association of the Philippines (UAAP.) The Ateneo Blue Eagles are honored to be the first collegiate sports team partner of MG Philippines,” says Emmanuel Fernandez, Ateneo De Manila University Director for University Athletics.  

With this latest powerhouse partnership between MG Philippines and the Ateneo Blue Eagles, both organizations move forward with the common goal of fostering and promoting Filipino sport, guided by a mutual set of principles aimed at strengthening and empowering the youth. MG Philippines recognizes sport as a tool for showcasing the brand’s finest values and, now through the Ateneo Blue Eagles team, it has found a partner who will carry these shared ideals to greater heights.